Google Analytics Review

Measuring interactions with shoppers and customers is the first step to understanding decision-making behavior. It’s a stimulus-response game and analytics are your yardstick for measuring success.

Razoyo’s Analytics Review helps mid-tier merchants on any platform we service (Magento, OroCommerce, BigCommerce, WooCommerce, Shopify - to name a few) know that they can not only trust their measurement data to be accurate, but ensure they are measuring the right things.

The Google Analytics Review is intended to:

• Uncover Errors & Opportunities
• Define quick and not-so-quick wins that will produce results

At the end of the study, we review the details with you and help you prioritize follow-up work.

Types of Issues We Will Investigate

Basic Google Analytics(GA) Health Check

Depending on your site, the approach to installation, and the competence of the person installing Google Analytics, the process can lead to errors and omissions. We’ll make sure that your GA account is properly set up.

Core Advanced Ecommerce Features

In addition to basic reporting of traffic and user interactions, Google has provided a set of tools to measure ecommerce-centric metrics such as: how many people added items to a cart, how many converted to a sale, how much revenue resulted, and so forth. We’ll ensure these are all working and accurately reported.

Marketing And Custom Experiences

Most merchants have added customizations to their site that have improved their business. These are often in the form of workflows, custom events and specific types of links (e.g., related items). Based on the initial interview, we’ll recommend customizations to your analytics to serve the top 5 or so custom experiences.

Tag Manager

Google Tag Manager (GTM) allows you to quickly and easily update measurement codes and fragments collectively known as tags on both mobile apps and websites. It can, however, be a two-edged sword. We’ll make sure your implementation is done correctly and identify any problems it may be causing on your website. Because GTM tends to be implemented with the ‘find a snippet, cut, paste’ mentality, it may be the cause of numerous problems on your web pages.

Audit Process

The entire process usually takes about two weeks and proceeds as follows:

1. Purchase this product and fill in the information requested.
2. We will schedule a 30-minute introductory call to discuss the key symptoms and issues you want to explore.
3. We will send you a list of credentials required. We’ll need some test customer accounts set up and require delegated access to your Google Search Console and Google Analytics accounts.
4. We’ll hook up our automated tools to evaluate your site and monitor your site for about a week.
5. Our experts will review the monitoring information and investigate problem spots.
6. We will schedule another 60-minute meeting to review our findings and email you a report.