Custom Ecommerce Integration For Fortune 500 Packaged Goods Brand

Custom Ecommerce Integration For Fortune 500 Packaged Goods Brand

Company Background

Client: Fortune 500 Packaged Goods Company
Deployed: March 24, 2020
Type: New BigCommerce build

Objective

Build a new eCommerce site using BigCommerce as the platform of choice in 5 weeks or less that would quickly allow a new product launch and would be integrated with existing ERP and CRM systems. The client also requested the site be ADA compliant.

Approach

Razoyo built a custom integration between BigCommerce and SalesForce Marketing Cloud to track onsite visitors and email marketing making heavy use of hosted functions to save on infrastructure costs
Analysis of catalog to optimize navigation
Razoyo built an integration with BigCommerce and PowerReviews.
Razoyo built an integration with BigCommerce and CrownPeak.
Lightly customize the base theme in BigCommerce to allow client to implement their own customizations
Razoyo used tools (WebAIM and Wave Evaluation Tool) for assuring ADA compliance.

Results

The client launched a new product line via ecommerce in record time and their new site allowed non-ecommerce marketing staff to manage the site.

The site seamlessly connected the principal management systems to automate business processes. We also implemented a simple User Interface (UI) and User Experience (UX) by customizing the existing theme (based on Cornerstone) to meet the client’s desired experience.