The Project

• Ambush Board Co. started as a small, local shop for skate shoes, clothing, skateboard gear, wakeboard gear, snowboard gear, and accessories.
• After successfully transitioning to an online store, Ambush was in a much more competitive marketplace.
• Originally, it was a local shop, well-known in its community, but they were overwhelmed with the number of competitors online.
• Ambush thought carefully about the problem and decided to work with their competitors instead of against them.
• They needed to find a way to join forces with the best competing brands and shops.

Our Solution / Approach

• Ambush and Razoyo partnered to create I2HQ, a custom drop-shipping solution that helped Ambush sell products for its competitors.
• Ambush partnered with certain suppliers and competitors and listed competitor and supplier products on the Ambush site.
• I2HQ partners uploaded inventory files regularly, to keep product stock accurate on the Ambush site.
• I2HQ partners picked up order CSV’s from the server on demand, to drop-ship the orders from the Ambush site.
• I2HQ partners sent shipment information back to I2HQ so Ambush site systems could notify their customers.
• Each partner had different format requirements, but, Razoyo created a module-based interface that could be customized for new partners and requirements, without reprogramming.
• I2HQ facilitated file hand-off’s and notified relevant parties when errors occurred.

Results

• Business metrics met
• Improved customer experience for shoppers
• Ambush is already processing enough orders per day through I2HQ to significantly and positively impact business results for all partners