Client Situation

• Business-to-business (B2B) sales of business supplies, with more than 20,000 products
• Legacy platform: Magento Commerce 1 Enterprise Edition

Key Requirement

Hierarchical customer structure and customer relationship management (CRM) functions to provide seamless online and in-person sales experience and to streamline key business processes.

Team

• Razoyo UX team
• Client merchandising and sales team
• Client brand guardian / designer
• Razoyo OroCommerce development team
• OroCommerce support

Solution / Approach Taken

• Razoyo-led experience-mapping and design thinking study defined key admin and customer user experiences and drove development priorities.
• Platform selected: OroCommerce Enterprise Edition
• Cross-functional team of client and Razoyo personnel designed a customized order processing workflow
• Workflow implemented via a custom integration of LogicBroker and client’s legacy SAGE ERP to provide seamless order management for:
  • Clients’ distribution center
  • Suppliers connected via EDI
  • Suppliers using online portal
• Akeneo Product Information Manager (PIM) implemented to manage catalog transformations

Results

• Substantial improvement in customer service metrics thanks to enhanced ability to manage vendors, orders and outside sales representatives
• Quicker ordering for customers using OroCommerce’s quick order functionality
• Drastic reduction in time spent on invoicing and reconciliation by accounting staff